Blurb #1 says that all my code has to be 100% perfect (even Google's own website recommendation say this) before my site can be top ranked.
Blurb #2 says exactly the opposite - be as slapdash as you like - and you can be on a winner.
Just look at the pages that the search engines produce - many of them have horrendous errors in their HTML code.
Do I follow Google's recommendations:
- Only valid HTML allowed
- No covert keyword areas
- No link farms
- No duplication of pages
- No overloading of key phrases
- Every page to be indexed must have a clear link to it
- Use google meta tags to help promote the correct navigation
- Include a Robot.txt file
I really must get a good book on search engine optimization. Trouble is - the big three have completely different ideas about what makes a good page - and then they keep on moving the goal posts.
I guess I will keep on trying to do my best and see what happens!
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